The planning process starts with business and revenue goals (not a communications plan)
Sales-centric approach and accountability (in collaboration with your sales team)
Senior level professionals who won’t be learning on your business (we have no “B” team)
Fees comparable or less than the salary of a mid-level marketer (who’d you likely have to provide lots of direction)
No nickel and diming or surprises (we hate that and wouldn’t foist that on our clients)
Step-down fee structure that can reduce over time (yes, really)
We do what we say we are going to do.
(Catholic guilt is a powerful tonic)
Direct communications with no BS (which clients find refreshing from a consulting firm)
"They are one of the only marketing consulting firms that takes a revenue-forward approach rather than just talking about branding. They’ve been able to develop new product ideas and connect dots we didn’t in the past."
– Managing Partner Professional Services Firm
"A few months ago, no one knew about our client, its portfolio companies, and we struggled to get lunch meetings. Now we have requests to meet with several well-know family offices, as well as some members of Congress. That’s the power of a well-executed rapid fire marketing plan. Now that’s fun."
– Managing Partner of an Investment Bank
Capt. D’s Seafood
Garden Ridge Pottery
Geronimo Zipline Park
Prasek's Family Smokehouse
Randalls Grocery Stores
Briggs & Veselka CPAs
Middle Market Institute
Smart CPAs and Consulting
Tanglewood Legacy Advisors
UHY Advisors CPAs
Crunch n Munch
Ranch Style Beans
Washington State Tourism
The Woodlands Corporation
St. Luke's Hospital
St. Joseph Hospital
Texas Back Institute
Texas Commerce Bank
Boy Scouts of America
Incarnate Word Academy
Founder & Chief Insights Officer
Bill brings more than 30 years of business to business, consumer goods, and retail experience in consulting roles and in marketing leadership roles. His clients appreciate revenue-centric approach, creative solutions, and his direct style. Over the course of his career, he’s earned a reputation being both strategic with the ability to execute on his ideas.
Founder, Caffeine Interactive
Bill works with the MICA team to create digital lead generation campaigns, including SEO, PPC and acronyms for things that don’t even have names yet. By no means a newcomer to digital, Bill has more than 20 years in the digital space, and he understands the need and desire of companies to generate ROI on their digital investments.
Art Kuesel is the founder of Kuesel Consulting, a sales training firm that helps professional services firms create and sustain a more measured approach to their personal selling activities. He was recently named one of the 100 most influential in the accounting industry by Accounting Today magazine.
Video, Photography Maven
Carlos has more than 30 years of experience in interactive, website development, videography and video-editing. As co-owner of a successful boutique design company, Left Right Studio, he has provided cutting-edge support and award winning solutions garnering targeted results for clients in industries to include Accounting, Cybersecurity, Energy, Healthcare, Investment, Industrial, Nonprofit, Software
No one cares how much you know until they know how much you care -- Eileen didn’t say it first, but she lives by it. As co-owner of Left Right Studio, she’s cared about clients, their businesses, and unique products and services for more than 30 years. The kind of sound strategy that MICA creates drives her design.
Simply put, the nexus of math and strategy
Statistical Vision is a unique marketing consulting practice that focuses solely on growth. This could be anything: revenue, profit, customers, operational improvement, or even brand or product development. Their approach is based on a unique combination of strategic and innovative marketing methodologies and advanced statistics and econometric methods.
Houston, Texas USA